What led to the genesis of the XID idea were the glaring gaps between technology and user experience, which did not optimize the full potential of the digital platform. The apparent disconnect between the end-user and the business process flow not only disengages the user from exploring an interface but also defeats the ultimate objective of your business- driving leads, and garnering better ROIs .
We at XID understood these loopholes and came up with the concept of building a strong interface with our clients and their end users, at every stage of development. To ensure that all stakeholders of the business are plugged into the digital platform, a deeper knowledge of the user-role is required- to design customized user-interfaces. This is where XID’s signature element comes into play. We use our technical expertise and the latest technology tools and tailor it to the level of the end-user understanding. And, we all know that a ‘connected user’ translates to a great user experience, which in turn garners prospects and profitability for your business.
Our team combines with it a wealth of experience and business acumen across various industry domains. The diverse backgrounds of the team that include creative artists, UX designers, developers, web designers with varied experience across the globe add value to the services rendered.
Not only that, the XID team’s model of collaboration with the client is one of in-depth understanding of the process, the business and the user-domain. These combined with our diverse expertise in the latest technologies enables us to build interfaces and platforms that are creative, robust, user-centric and most importantly embedded with the essential human element. It is this integration of technology-interfaces with the intuitive human component – in terms of visual, functionality and design that sets us apart in creating the ultimate user-experience for any business, on any platform.
Whether it be web application, mobile application, an ecommerce platform, User interface, UX designs or digital marketing campaigns for your brand, our team functions in an expansive scope, with niche skills that bring out uniqueness in our services and notch up your brand quotient. What we deliver is not only bespeak our experience but also our innovative, client-driven approach to render futuristic solutions for your business!